YouTube SEO || How the ways to highly Rank YouTube Videos in 2020
[Latest]
Now that you can see that I know what
I am talking about, let’s dive into the steps that I used to get amazing
results.
Step# 1: YouTube
Keyboard Research
The Seo process starts with keyword
research for your videos.
How to discover best keywords for your YouTube
videos for increase their ranking:
First, generate a
list of keywords ideas:
- Your first step is to create a large list of keywords. Then, in the next step I will help you in finding the best keywords from your list.
- Here’s the best ways of finding best keywords for your YouTube first ranking videos:
- One of my favorite strategies is to use the YouTube search Recommended feature.
- All you need to do is go to YouTube and pop in a word or phrase these suggested keywords are great. Why?
- Next, select a video from the list.
- Obviously, you want to choose a video around which you can create an amazing video (more on that # 2).
- But in general, if the video is in your niche, it will work.
- Finally, see which keywords make this video better. It is easy.
- Just check the title, description and keywords in the video tag:
- You can also find great keywords in your YouTube “Traffic source: YouTube search” report. This report shows you all the keywords that YouTube users have searched for in your videos.
- In many cases, these are the keywords you already know (because you have improved your videos around you).
- But sometimes you will find a handful of words you never thought of.
Second, find the
keywords from your generating list:
Now that you’ve created the keyword
list, it’s time to select one from your list.
Beneficially, you wanna target less
competitive keywords.
This is important for you if your running
channel doesn’t have much subscribers and followers. If you turn to the fence
and go after competitive keywords, your video will be burned in the search
results.
Instead, you wanna discover keywords
that are not highly competitive.
How to check this?
Your need to do so that:
Do a Google search for your keyword.
And check results.
Finally, Search
your generated Keywords in Google Chrome:
The agreement is:
Most of the views on YouTube come from
the YouTube platform.
But don’t need to stop these. You can also
get 2-5x more views on your video if you can also get it ranked in Google.
How?
The trick is to refine your videos
around the keywords like “that already have videos results present in Google”.
You can see that Google includes such
videos in search results for specific keywords.
So that should be a premium and best
keyword for making video.
In fact, I had done this.
Talk about making your own video…….
Step# 2: Publish a High-Retention
Video
Reality is this:
If you want to rate your videos, you
need people to watch.
The amount of people watching your
video is known as audience retention.
And YouTube went on record saying:
The high ranking factor is the “Audience
Retention”.
In other words:
If your video puts people on YouTube,
YouTube will rank your video higher in search result.
(However, YouTube wants people to stay
on the platform so they can click on ads. And if you help them with that,
they’ll promote your videos)
The question is:
How do you make a video that keeps
people engaged?
(Also
known as “high retention video”)
Three
amazing and simple steps work fast and great.
I
had to learn these 3 steps with difficulty. But with these short video, you can
start rolling out high retention videos right now.
AS
you can see, high resolution videos do not require a custom camera or
microphone. In fact, you do not have to sweat so much.
As
long as your video is valuable and interesting to watch, you will fine.
Bottom
Line?
If
your video stinks, it won’t rank; it doesn’t matter how good it is for SEO.
Unlike
Google (which uses back links and other signals to test the quality of a piece),
YouTube has no such luxury. So they rely on retaining the audience.
That
said, audience interaction is one of the many ranking indicators that YouTube
uses in its algorithms.
Thumb
up / thumb down
Self-explanation
Video
length
Like
text-based articles on Google, long videos rank better.
I
watch longer videos in YouTube and Google search.
Click-Through Rate (CTR) :
When someone searches for your keywords on YouTube, what results do they click on?
Your video; or someone else's?
As it turns out, YouTube pays close attention to this user's behavior. The percentage of people who click on your result is known as "click-three-rate" (CTR). Obviously, the higher your CTR, the better.
In other words, you want YouTube searchers to click on your results.
And YouTube has noticed that a lot of people are clicking on your results, thinking: "We need to rank this video higher in the search results!"
On the other hand, if people are skipping over your result, they’ll drop your rankings.
STEP#3:
YouTube Video Optimization
Here’s
how to extract maximum SEO value from your video:
Say
your target’s word
You
may have noticed that YouTube now automatically copies your videos. And they
are very strict.
So
if YouTube sees that you mention your target keywords in your video, they will
listen. And since you’re actually saying the keywords about which your video
has been optimized, YouTube will better understand that your video is about
that term.
Video
Title
The
video title should be at least 5 to 6 words long. That way, without
keyword-stuffing, you can place your full keywords.
Power
Tip:
Like any blog post, I’ve also noticed
that putting your keywords at the beginning of a title gives you a modest SEO
boost.
So
if you want to trying to rank for “surfing tutorial” you had needed a best title
like: “Surfing Tutorial: Learn How to Ride a wave today in best way”.
Description
Your
video’s description is super important.
The
description of videos helps YouTube and Google to understand the amazing context
of your outstanding videos. In the better way they understand your videos, the more
and more higher your ranking will be.
The
basic guidelines for detail are:
Include
your keyword in the first 25 words Specify at least 250 words
Add
your keywords 2-4 times
This
optimized SEO explanation helps Google and YouTube know that your video will be
created without any a spam.
Here
is an example of my video description that has improved around “on-page SEO”
keywords..
Notice
how many times I add my keywords; without any spam? That’s what you want to do.
Tags
Tags
aren’t very important; but they do help.
Here
I use video tags for my videos.
My
first tag is my exact target keywords (for example:”Google SEO”)
I
also include some variations of this word or phrase (for example: “Google
search engine optimization”) Finally, I create some of the other topics in my
tags that cover my videos (for example:”link building”, “content marketing”)
briefly YouTube and Google find out what your video is above.
So
don’t be afraid to use the same tags that your competitors use4. In fact, it is
one of the best YouTube marketing practices that have worked for YEARS.
When
your video tags match a video that someone is watching, you have a good chance
of showing up in the suggested videos section.
And
all you have to do is optimize your video rankings on YouTube.
With
that out of the way, now is the time for a lot of people to get rid of: Video
Promotion
Step#4:
Promote Your Video
We’ve
talked a lot about creating videos that maximize audience retention and user
experience. Which is important?
But
in order for YouTube to measure these signals, you need to get feedback on your
video!
Here
are some strategies you can use to get targeted views on your video.
Just
mention your own Video on Quora and Other Q&A Sites for ranking:
Quora,
forums and other Q&A sites are the most popular sites on the web (in fact,
Quora is one of the most popular online sites).
But
if you try to go there and spam the content of your blood, you will be banned.
That’s why you desired to link your video to YouTube high ranking videos.
And
not only do you get a lot of feedback; the questions you get from the Q&A
sites are also high quality.
(In
other words, high retention ideas)
Think
about it:
You
are posting your video where people want information on the given topic. SO
people who watch your video will watch a good portion of your video to help
them learn more about the subject.
To
make this move work, just look for a keyword that describes the title of your
video. Then, find the question which you want to answer.
When
you see and observe something out of the ordinary, then the time for them to re-think
their position. In the end, link your video after the completion of your
answer.
Link
to Your own Video in your Email address:
People
who email you (like your mom) usually like you.
And
you will get a ton of emails just like me.
S
when you add a link to your email signature, you’ve just set up a pipeline with
high retention views
Embed
Your Videos IN Blog Posts
Whenever
you write a blog a post (as a guest post on your site or for another site),
think TO yourself:
“How
would I display my YouTube Videos in the post?”
For
example, when I mentioned the “skyscraper technique” in this guide, I explained
how to embed a video to make the strategy work:
It
instantly got my video a few hundred high quality views.
Use
Playlists
Playlist
are one of the best ways to get more feedback on your videos. However, playlist
automatically play each video in a playlist; which can generate thousands of
additional views each month.
Here’s
how to sort them:
First,
watch your videos. And identify 4-5 videos with a common theme. For example,
when I watch videos posted on my channel, I notice that I have a lot of numbers
with the title “link building”.
Then,
create a playlist that includes a set of videos.
Finally,
add the playlist to your running channel page for ranking. Repeat the process
until you have at least 3 to 4 playlist on your given channel.
Speaking
of your channel page;
Optimize
Your Channel Page
An
optimized channel can help you better rate your videos in two ways:
First,
your channel can rate itself on YouTube. Here is an example:
Second,
a great channel page = more subscribers. And more buyers can indirectly improve
yours rankings.
First
and foremost, you want your channel page to look good and professional. In
fact, when I updated my channel page like this;
I
noticed something extra in the ideas and subs.
Also,
include keywords in the about your channel section.
Here
is an example:
See
how to use the amazing terms like “white hat SEO”, “link building” and “search
engine optimization” in my given channel description?
These
are all keywords I would like to rate on YouTube.
Obviously,
you don’t want to use word stuffing or anything suspicious. Naturally just
spray in words and phrases for which you want your videos to be categorized.










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